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The Future of Sports Broadcasting is Hyperlocal

June 14, 2017
Quick: where can you find the most sports and events broadcasting in the DMV?  It’s not SB Nation, it’s not the Washington Post, it’s not MASN.  You might be surprised to learn – it’s Monumental Sports Network and CSNMA.  And that’s because Monumental Sports Network has generated more new local content than has ever been available before. 

The future of sports – and sports broadcasting – is local.  As the media landscape continues to shift further and further toward niche bundles and set top devices that allow cord-cutters and cord-nevers to pick and choose only the content they want, the sports broadcasting market is primed for the rise of hyperlocal sports coverage. 

At Monumental Sports and Entertainment, we are harnessing this trend that we believe is the future of sports broadcasting through Monumental Sports Network.  MSN is a direct-to-consumer, over-the-top network that utilizes these platforms to create a massive lineup of local sports.  There are the Mystics, Valor and Brigade of course, but beyond that, there’s cycling, tennis, the Caps’ AHL affiliate Hershey Bears and incredible high school basketball -- maybe they’re even your kids! 

Or maybe you and your friends are already MSN stars: MSN partners with DC Fray to air local kickball leagues, game nights and bar sports events. 

And it’s not just coverage of games.  What MSN really excels at is creating a fully-integrated viewing experience around the sports and events it covers.  For any given property, not only do we stream the games live, we create high quality on-demand shoulder programming like Method to the Mystics, The Fort is Purple, Level with Me and The Indoor Game.  We then follow up by providing subscribers with comp ticket opportunities for some of these games, or monthly experiences featuring our players or venues (for example: you, too, can Train like a Mystic!) 

If you want to get a sense of just how much local content is available, check out the programming grid for live games: and this one for Video On Demand original programming:  

You may find some events you’re interested in that you didn’t even know were available, like the Howard University Step Show, for example. To give MSN a try and access all of this DMV-focused content, download the Monumental Sports Network app in the app store or visit to access a three month free trial. 

Because the truth is, most media in the DC market don’t cover local sports at a truly granular level. While the Washington Post offers top-notch coverage of the major teams in our region, they don’t regularly cover the AFL, the WNBA – or even high school sports on the scale that MSN does. 

High school sports are all about the democratization of competitive sports; everyone can participate and get invested.  When parents get involved to support high school and team sports for their kids, they not only create environments where their kids can exercise, be healthy, learn about sportsmanship – they also strengthen their local community and create a shared experience that we all rally behind.  Think of it as the “Friday Night Lights” experience.  And MSN captures that excitement and sense of community by offering the most in-depth coverage of high school sports in the region. 

In fact, our high school basketball programming gained so much traction with viewers and sponsors alike that we are building out similar, new platforms for youth and high school-level hockey, football, lacrosse, volleyball and cheerleading, too. 

There’s so much possibility here, too.  Right now, you can log live games on-demand for later viewing – an incredible feature if you’re a parent.  And in the not-too-distant future, I would love for a parent to be able to ask Alexa to find her daughter’s afternoon high school lacrosse game, so she can watch it on her phone at work, via Monumental Sports Network.  

It’s not far off, because MSN is using the most cutting edge technology to keep fans connected to all of the local sports and events that help make our region feel like home.  Download the MSN app and check it out.