Sports makes for captivating television. It is real time, it convenes large audiences. It is the most valuable programming in the world. Social media is activated and creates buzz and much discussed content and engagement. Fan avidity is at an all time high.
Here is an article that asks the question, "Is this soccer's moment in America?".
Some members of media are skeptical, some believe that this time - it will be different.
I believe that all sports programming is now global in nature and that 2.5 BILLION people have access to the web, so yes, this time it will be different.
Progress is being made with soccer here in America as being socially relevant and great programming, and it is a game that is environmentally friendly, doesn't take much to get involved, (grass and a ball and a net), just as basketball around the world and in China as an example is being inculcated with a new generation.
Curmudgeons won't be able to stop the progress and social adoption of a lovely game here in the US.